The Brief
To create some fresh content for Ellie’s Oats, ahead of their launch of their new product packaging.
The Execution
Ellie dropped off some of her oat bowls in their new packaging at Emjay and a content shoot was underway. I spent time looking at her existing content and what style worked well, as well as similar brands. As she was mainly looking for social media content, the planning and research was mainly carried out through Instagram and TikTok.
Once I had an idea of the style of content I wanted to get, I began the content shoot using my iPhone. I specifically like working with an iPhone for social media content because the formatting and file types are compatible and ready to use right away. The content always tends to feel more authentic, and generally gets higher engagement.
The shoot consisted of getting basic images and videos of the products as stock photos to be used and repurposed throughout Ellie’s Oats marketing material. Once this was done, more creative content was shot including unboxing videos, tasting videos and photos using food as creative set design.
The Outcome
Over 100 pieces of fresh content consisting of raw footage and ready-to-post edited videos delivered via Dropbox within 48 hours of the shoot.
